The Stakeholder Value Perspective (also: Stakeholder Values Perspective) emphasizes responsibility over
profitability and sees organizations primarily as coalitions which must serve all parties involved.
Stakeholder Value advocates believe that the success of an
organization should be measured by the satisfaction among all
stakeholders. And they see stakeholder management both as an end/purpose
and as a means. They believe that social responsibility is an
organizational matter. Also they claim that society is best served by
organizations pursuing joint interests and economic symbiosis.
A company is not an instrument of its shareholders. But it is a
coalition between various resource suppliers, with the intention of
increasing their common wealth. Advocates of this perspective refuse to
give shareholders a higher moral claim on the organization than
providers of other resources.
Recognizing the moral claims of stakeholders other than the
shareholders introduces other values than financial value in the
spectrum of what needs to be pursued by the organization. Stakeholder
management is not merely instrumental to create shareholder value, but
normative. By posessing strongly motivated employees, and by nurturing
high levels of trust with all parties surrounding the organization, the
pursuing of the joint interests of all stakeholders is not only more
fair, but it will also maximize the health of the society.
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